Canon RF 100-300mm f/2.8L IS USM officially announced

Optional RF1.4x and 2x extenders are supported with this lens, enabling a zoom range of up to 600mm
F/2.8 constant wide aperture; Fluorite Aspherical and UD-glass design
Up to 5.5 stops correction with in-lens Optical Image Stabilization and up to 6.0 stops correction with in-body coordinated Image Stabilization (CIPA standard)
Weather and Dust Resistant, durable in various environmental conditions
Tripod Collar is Fixed and Rotating
Filter Size 112 mm (Front)
Dimensions (ø x L) 5 x 12.7" / 128 x 323.4 mm
Weight 5.8 lb / 2630 g

Estimated price Canon RF 100-300mm f/2.8L IS USM $9499

www.youtube.com/watch?v=6uYcytr-MQw

Clearly not for me, but it looks epic for sports shooters. One thing that isn't really clear; is the hood included?

Edit: yes, it is. Which is good since it would cost $650!

I would love this.... although I don't really fancy paying for it haha

I'm not a Canon shooter but I'm excited to see the release of any lenses that push the limits of what can be done. This forces the others to compete.

I’m assuming that there is a large potential market for a “medium” tele, very fast, zoom lens. I’m sure that it will be a killer lens. But for $9500, the market I think is limited to working pros.

I'd guess well heeled amateurs will buy more of them than working Pro's

It will be a great lens for shooting pro sports from the sidelines. If only that were my full time job.

I am so excited about this lens. Eventually I'll trade in my 70-200 2.8 and 300 2.8 and replace them with this. For sports it will be fantastic. The EF 300 2.8 IS is scary good and this lens is apparently as good or better and much more flexible.