Good spot. From a Physics point of view, it's not 'mean' but 'expected value'. If we don't expect a value, all we can do is take the mean. The origin of 'signal' is from military 'signals'. The 'signal' is the message being sent. The 'noise' is bits that aren't the message. If you think that light is a continuous wave phenomenon, then the expectation is a constant steady value describing the power or energy of the light - that's the 'message' from whatever is causing the illumination. Thus anything that deviates from that expectation becomes 'noise'.