The First of April is late this year

Just read this on DPR.

A pretendy film camera that shoots with vertical cell phone framing. I guess nobody ever went bankrupt underestimating the gullibility of the consuming classes.

A 3:4 sensor, ooh, must have ...... not!

I find the fake film window and fake film winder almost creepy.

This object make even less sense than the Pentax Half Frame film camera.

This would have been and instant buy for me at half the price.

€900 is a lot of readies for a toy camera. This I would say is much better value, and it will get you noticed when you get it out.

Using the metric of 'does the camera get slated on the interwebs' one can assume that this will be another success for Fuji. The interwebs were disparaging of the X-M5, who wanted a dedicated film sim dial? Turns out many people did and its sold out. Hipster only X100V/VI - all sold out, GFX100RF, yup.... there is a distinct possibility that the following could be true:
1. Fuji know their market
2. Fuji are prepared to try something different
3. The bulk of the camera buying public are set in their ways
4. The bulk of the camera buying public don't know what they want

Now, this is not a camera for me as I quite probably fit into the 3rd category, although I've had just about every X100 going, so maybe I'm also a later day hipster who knows, but, and here's the but, Fuji are prepared to make things different to pretty much all other manufacturers which I applaud, and by producing very in demand cameras they are both generating the revenue to make the kind of camera this demographic wants and by making this X Half they encourage a whole new generation of iPhone wielding photographers into a more mainstream camera.

If anyone saw the teaser vid of the designer he was a young guy wanting something different assuming the vid was true of course. My bet is that this will be a success for Fuji and thats A Good Thing

Last comment on camera buyers is that if Fuji listened to them too much they would have produced a CaNikOny Full Frame lookalike and sunk without trace. No X-Pro, no GFX, no X100, just another bland black box

Yeah, and don't forget Instax. Pretty sure I read I while back that they make a pretty decent proportion of their camera division profit out of Instax
A little bit like Panasonic too I think. All the interwebz product and development, as well as finance experts have been predicting their demise forever. Because apparently they just don't understand the market, and keep focusing more on video/hybrid. Pun intended.
I think that maybe they might just have a little bit more of an idea than the Pipe smoking Golf pants wearing neck beards that seem to inhabit photography forums, just quietly 😉😉

It is pretty easy to see who this product is aimed at, and yes it is not me. It is clearly aimed at the trendy youth market. But does this segment have €1000 to spend on a camera that mimics their cell phone camera and compact film camera combined?

The Pentax Half Frame was a serious flop from what I have read. I cannot see this effort being a success, either, mostly due to cost. The X gen camera buying sector has moved on from film and now old P&S are the thing I am told. Both were or are cheap.

👍🏼
Fortunately, there are companies like Fujifilm and Sigma with their new BF. 🙏
Those who dare to offer us cameras that stand out from the crowd are a breath of fresh air in my eyes.
I agree with many photographers who would like to buy it, but at a price that would also be halved. 💰

Here is Thom Hogans mini review of this camera.

I pretty much agree with him.

My daughter bought one of those Pentax half frames, as she'd been playing around for quite a while with disposable point and shoot 35mm film cameras. Since sold it, and gone back to an older 35mm compact point and shoot. As her and her husband weren't impressed with the image quality over the disposable P&S cameras.
They both really like the film look over their late model iPhones. For whatever reason. I don't think it's just a fad, or trendy, they've been shooting with them for a couple of years now.
She also shoots with Fuji Instax, for fun.
But yeah, they're not aimed at us old dinosaurs, but that's no reason to mock them.

Fuji knows their target market. The question is, does the target market have pockets deep enough to afford this.

my 22 yo daughter is the same, i gave her an fuji xt 20 for christmas a few years ago that doesnt get used, a few 35 mm slr pentax cameras that dont get used. and finally a konic lexis 70 fully auto, aly body compact tiny 35mm point and shoot with AF and on camera flash and she loves it, they are worth a bomb second hand 3x more than i paid for it when she was a baby.

An interesting article to open your eyes 😉

So what if the Fujifilm X Half isn’t for me and you?

www.digitalcameraworld.com/cameras/mirrorless-cameras/so-what-if-the-fujifilm-x-half-isnt-for-me-and-you-its-here-to-foster-the-next-generation-of-photographers-and-we-need-that-now-more-than-ever

read the artical, young car rev heads want ugly mazda 1300 and Datson 1200 cars to kit out into street rods, in my day you wouldnt be caught dead even parking near one 😁 its like cameras they dont want fake anything, my daughter is living proof, after buying her a beautiful fuji xt 20 its not even an ornament 😒they love the thrill of not knowing the outcome of there images and making colarges on there walls with the prints. they dont even want the negatives. mind you at $60 for 36 images that dear old dad has to print on top, its not cheap. but to them its "Cool"

Interesting to read another take on this camera, which poses some questions that go beyond this particular object.

It is obvious it is aimed at young people, and it is pretty obvious that it is trying to dig into the retro nostalgia market. I think most generations have a curiosity about past technologies and equipment. This camera talks to that market. A film camera with free film, now that film prices are rising, probably sounded a good idea to the marketing bods at Fuji.

But I think they have missed a couple of points. The intended market for this camera seems to be going for old SH point and shoot cameras, to get that different "look". I am told the analogue photography revival is starting to fade. The second point is that this camera is expensive for its intended market. My son is in the intended age bracket for this camera, and he and his friends have other priorities.

Getting back to the article. Is a crippled in many ways, pretend film camera, the best way to bring new people into the photography world? I think "normal" mirrorless cameras are doing a better job in this respect, for those who discover they want more than their cell phone can offer. A camera that produces wonderful out of camera JPEG files, is more likely to retain youthful users.

Is it not patronising to believe young people want a crippled pretend film camera?. This camera is just lazy marketing. Why not market the advantages of a "proper" camera, over a cell phone.

This camera will not foster the next generation of photographers. It is a dainty fashion toy that will be forgotten in six months. Something else is needed to capture and foster the next generation of photographers.

When I developed my interest in photography in my late teens, I was interested in the pictures I made rather than the means. But I also played with cheap SH folding cameras to explore the look of those old uncoated lenses. I hope the new rising generations of photographers are interested in making pictures rather than funky gear.

Hi,

It's far better than the Nikon E2 (aka Fujix DS-505) which I bought as my first digital camera....

Stan

At 85 yrs old and drifting off-topic a bit, I'm keeping my Panasonic Lumix DMC-LX1 mainly because of it's unique sensor: 1/1.65" CCD, 8.61 million total pixels ( native 16:9 aspect ratio) and it's 4K image size and it's optional TIFF output ...

Does this site have a definition of "resolution"?

For the thread example: a possibility is (number of pixels on sensor edge/edge dim mm)/2 = (4864/11.7)/2 = 208 lp/mm which doesn't seem low to me - nor does 18MP from such a small sensor, and it compares well enough with my 20 MP Lumix DC-G9's 150 lp/mm ... which I by no means think of as low resolution.

that was my dream camera when i was looking at upgrading my oly uz500 but was very expensive at $3000 aud i bought a pentax k100d with 2 kit lens for $1100 aud
edit: i was thinking of the L1