That's an excellent resource that demonstrates what I said in an earler post about exploring adjusting individual colours and there being many ways to do it.
What the link isn't showing is where a beginner to B&W conversion might go to get the tools that allow the adjustment of individual colours to get the grey tone the photographer wants. The link I gave is to a simple way to do it from within LightRoom but as I noted, there are plenty of other paths to the controls needed. Silver Effex is the best known but it gets pricey.
tprevatt, you might consider adding xpatUSA's link to the resources.