You're asking two very different questions: 1) what "general retouching means to most people, and 2) what people generally prefer.
The meaning of "general retouching" depends on the context. There are tight restrictions on retouching in photojournalism and forensics, for example. I would call that minimal retouching -- setting white point, tweaking exposure, slight sharpening if needed, etc. But there are no such restrictions with photos for personal use like printing and hanging on the family wall, or putting on a printed invitation for a child's birthday party. And still less on a forum like this when someone posts an image and invites everyone to "have a go" -- which frequently happened years ago on the DPReview Retouching forum. Sadly, it evolved into a software forum, with near to no discussion of editing techniques, of the craft of editing.
But as to what individuals prefer, anything goes. On the old DPR forum, I often did fairly radical edits to learn new techniques and just have fun. Here are three (out of thousands) I edited according to my own preferences. I learned a lot by doing these and by teaching others the techniques I used -- and learning techniques that they used. To me it's disappointing to see "Retouching" forums in which most of the posts are about software, and so few are about the art and craft of editing an image. /rant