I have two pixel 8 pro's coming for DW and I. She's a little reluctant to leave the iOS sphere. I am happy to do so. I said, my iPhone 13 will be my last iPhone. I am holding to it. We have been using iPhones since the 4s with a little stint in between with the windows mobile devices (which I loved). Got the 6s, 8, 11, and now the 13. Nothing has been really new or WOW for us. It's the same regurgitated phone with little things done to make it "ALL NEW".
With the pixel 8 pro, we get great AI features for everyday life like call screening, recorder summarize (awesome for DW's long droning on meetings she has to take minutes for), and a host of other awesomeness. The option to make our home screens, icons, etc look the way WE want is a nice feature too. I am artsy and creative so I like switching up the look of things frequently. On iPhone, You have to jump through 11 rings of hell to do it and it takes HOURS as well. One flick of a button on the Pixel (or any android device), you have a fresh new phone look to keep you wanting to use it.
There are alot of other reasons as well, like better interoperability with our computers, tablet etc as well.